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Brian Hughes "The Undercurrent of Extremism"

Team Human

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The Role of the Algorithm in Promoting Bad Feelings

The far right is attempting to find that paternal voice in their life. It's what Lacan calls the name of the father. And for a variety of reasons, they're selecting badly. Outrage is engagement. Anger is engagement. Thoughtfulness isn't really engagement. Play isn't reallyengagement. But it's dilettantism in a way that's good for young people, but it's bad for brand loyalty.

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