BAD Marketing Podcast with Eddie Maalouf cover image

57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley

BAD Marketing Podcast with Eddie Maalouf

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Core Values and Mission Statements

This chapter explores the origins and significance of a company's core values, emphasizing phrases like 'Better Every Day' and 'Death Before Dishonor.' The speakers discuss the relationship between these values and effective leadership, as well as the challenges of crafting impactful mission statements that resonate with potential team members. They highlight the importance of aligning values with hiring practices to foster a culture of accountability, innovation, and collaboration.

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