Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
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The Importance of Speed in Transactional Business
Mike: Adtech has transactional businesses and then they've got, you know, more sort of enterprise businesses. If you're in one of those transactional businesses, he says, "you can make a lot of things happen" Mike: With what you're talking about, Mike, you might need to create like an entire category which can take a heck of a lot of time. It's far more complex.
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