This chapter explores the phenomenon of ASMR and its connection to emotional complexity. It discusses the different types of ASMR videos, a lab study on physiological responses to ASMR, and the potential clinical usefulness of ASMR for relaxation.
Have you heard of ASMR?
Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.
The idea is that these sounds elicit a certain tingly, calming sensation in some people.
So what is ASMR and what does the science tell us about it?
Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?