Building Community-Centric Business Models

Mackenzie Burnett (Website, X) is the co-founder and CEO of Ambrook, financial software for independent businesses starting with farms and ranches. We trace her arc from a policy-first upbringing (USDA household, Congressional internships, climate-security research at Stanford) to a building software for rural America.

We talk about why Mackenzie loves America and cares about agriculture, the challenges of aligning sustainability with business and government, and pragmatically building resilience. Mackenzie talks about the American Dream and why independent small businesses are the foundation of it in many ways.

Then we get into Ambrook’s product philosophy: why “all roads lead to accounting,” how multi-P&Ls and biological inventories make farms deceptively complex, and why understanding bookkeeping and money movement enables better decision making and understanding over the long run for big and small businesses.

We also talk through Mackenzie's broad ambition for Ambrook; her growth as a leader; brand, aesthetics, and environment; Ambrook's editorially independent research division, Offrange, and more. Mackenzie is one of the most quietly ambitious and focused people I've met, and yet under her impressive and serious exterior is a life and love for America and its people that is all heart.

Special thanks to Josh Kale for his help producing this episode.

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Full transcript and all links: https://dialectic.fm/mackenzie-burnett

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Timestamps

• 00:01:11 Intro
• 00:02:51: The American Heartland
• 00:05:21: Agriculture, Policy, and Government
• 00:12:29: The Challenges with Prioritizing Climate Risk: "Long Term and Abstract"
• 00:18:04: Pragmatic Environmentalism and Resilience that Drives Business
• 00:21:49: The American Dream
• 00:25:52: The Importance of Independent Small Businesses
• 00:28:58: Entrepreneurship on the Frontier: America's First Entrepreneurs and Ambrook's First Customers -- Farmers
• 00:36:28: Biological Factories: Why Farms are Complex Businesses
• 00:40:41: Why Everything Goes Back to Accounting
• 00:44:30: Why Money Movement Matters
• 00:51:13: Ambrook as a Twenty-Year Container
• 00:57:27: The National Importance of Agriculture
• 01:00:49: The Features of Illegibility
• 01:04:49: Ambrook's Long Term Vision
• 01:10:17: Making the Intractable Tractable (And Doomscrolling Your Company's Slack)
• 01:14:42: De-Risking and Becoming Friends with Anxiety
• 01:17:26: Building Something That Takes on a Life of its Own
• 01:20:07: Ambrook's Culture in Three Words
• 01:21:26: Brand and Storytelling
• 01:26:11: AI Enabling the Middle Class
• 01:30:57: California History and J.G. Boswell
• 01:34:05: Niche Subjects and History and "The Land Where Lemons Grow"
• 01:36:46: Disney's Magic Band
• 01:39:15: Strange Math and Happiness and Sadness in Parallel
• 01:41:31: Aesthetics, Beauty, and Physical Design Systems
• 01:47:31: The Draw to Start Things

Links & References

• America, the Beautiful - Mackenzie Burnett
• The Founder's Letter: Mackenzie Burnett, Ambrook
• Disposable Cameras
• A “precariously unprepared” Pentagon? Climate security beliefs and decision-making in the U.S. military (Mackenzie's Thesis)
• The Land Where Lemons Grow - Helena Attlee
• Dubai Chocolate Made Pistachios Viral, But Are Small Farmers Winning? - Offrange
• sam altman: “honestly, i feel so bad about the advice i gave while running YC i’ve been thinking about deleting my entire blog”
• affinity - Ava
• Lunch with the FT: Novak Djokovic
• Ambrook Series A Announcement
• Offrange (Fka Ambrook Research)
• AI Could Actually Help Rebuild The Middle Class - David Autor
• The King of California - Mark Arax | Goodreads
• Tulare Lake
• Tweet on The Land Where Lemons Grow
• MagicBand
• Leaders in Tech
• Interact
• Jane Jacobs
• From plows to platforms: how Stripe is powering modern agriculture

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