Partnerships With Talent Who Have Access to Your Audience

Soha: When i start thinking about brand or brand, that's when things get a little fuzzy inside of my head. But actually partnering with talent who has the ability to create great content and bring an audience with them is a huge piece of this puzzle. So if you're nervous about creating a partnership with another brand, immediately thinkof great, long term partnerships you can create with talent that already has access to your audience. Soha: I call him talent maybe just because it came from the t v world but that's exactly how you've built the brand.