The Cost of Advertising Your Own Things

I admire people like Josh and Ryan from the minimalists and Sam Harris who have these very large Followings where if they did banners on their website and flipped on advertising on their podcast or on their YouTube channels They could be making millions of dollars every year. Yeah, how many people could say no to that? I don't think it's gonna like destroy any of their audiences or destroy anybody's audience who's like thinking about doing this for their own channels But I do think it separates you from other people when you take a stand and we're like You know either I'm not gonna do advertising or I'll give up 75 to 80% of sponsors That might want to share on my platform.