Companywide Responsibility for the Category Narrative

Play Bigger author Al Ramadan - advisor to Salesforce, Qualtrics, and DocuSign - reveals why most startups fail by competing in existing markets instead of creating new ones. He breaks down how category design and AI innovation help founders capture 76% of a market’s value instead of fighting for scraps.

This is an interactive podcast - you can continue the conversation and chat directly with Al’s Digital Mind on https://www.delphi.ai/alramadan