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203: The Art of Naming Your Business

The Bootstrapped Founder

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How to Choose the Right Domain for Your Business

A dot com domain is considered the gold standard because it's widely recognized and carries a strong sense of authority. Conduct thorough competitor research when you start picking your name to ensure that your chosen name is unique and won't be mistaken for another brand. Don't hesitate to explore industry specific domains like dot tech or dot design, especially if they align with your niche and differentiate your business from your competitors.

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