2min chapter

The Big Story cover image

Just Give Me Transparency, Already - E251

The Big Story

CHAPTER

How Pre-Bid Is Compromising Privacy Law Compliance

Pre-bid is also introducing some like dedicated modules for privacy law compliance based on region. So maybe they're complying efficiently but it does sound pretty complicated which reminds me Alison of the reporting that you did about some issues with GDPR and passing consent signals that was happening with PUBMatic. I don't know how much pre-bid can do to really control against that but you know they're they're doing what they can.

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