Why does the PE firm care about your product roadmap?
Private Equity Funcast
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The Importance of Product Enhancements
The green segment is really selling more stuff into the existing market segment. The first reason they may do this is to protect the moat, which could be competitor has some feature you want to maintain parity with that. Or your customer in that segment has new requirements that everybody's decided,. something that they need to do in that kind of product category. So again, you're maintaining your existing customer base, keeping them home.
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