264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote
GTM Live
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How Do You Assess Your Business Data?
Deman: I've got a big press statien coming up for, i believe, shir of o company. And sails a marketing department where i want to pitch demonten approach. What would be gie things i should focus on to get te byig? Marten ore: The next thing i would bring in is direct customer insights. Deman: You ought to spend more time on why what we're doing right now isn't working.
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