In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.
Dave and Mychelle cover:
- How Knak built a brand and captured demand in a space without a known category
- The balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experiments
- How AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platforms
Timestamps
- (00:00) - - Intro to Mychelle
- (05:52) - - Embracing Diverse Career Paths to Become a CMO
- (10:36) - - Leveraging Big Company Skills in Startups
- (11:27) - - Influencing Resources Without Ownership in Large Organizations
- (15:49) - - Weekly Team Meeting Tips
- (18:50) - - Mychelle’s OKR Framework
- (23:36) - - How Knak Creates and Captures Demand
- (25:08) - - How To Understand and Target Buyers
- (31:12) - - Having AI Discussions With Your Team
- (34:46) - - AI is Shifting from Core Component to Creative Assistant
- (36:08) - - Integrating AI into Core Tools
- (41:50) - - Sales and Marketing Alignment
- (45:12) - - Navigating Relationships as a CMO
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
