345: Martin Reeves (Boston Consulting Group), The Imagination Machine
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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The Cycle of Imagination
Martin: There is some science to this question now. We know some of the neuroscience of imagination. But my working view of imagination is that there is this cycle of ideas implicitly. I mean, imagination is not just having ideas. It's actually realizing those ideas in the work and having them become pervasive. And a critical part of imagination is surprise. This is where the surprises come from.
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