3min chapter

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[Radar Recap] Value Creation with the Modern Data Stack

DataFramed

CHAPTER

How to Measure ROI of Content Initiatives

Yaleel: It's very hard to actually measure the ROI of content initiatives as someone who works on content quite a lot. But we also talked about aligning the data team with great use cases. So it does start with an understanding of the business and then working back to the data, but it is a bit of an art.

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