The golden age of exercise
Explain It to Me
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The New Fitness Frontier: Membership and Motivation in 2025
This chapter delves into the booming fitness membership landscape of 2025, where 77 million Americans have joined gyms, particularly budget-friendly options. Through personal stories of transformation, it highlights the evolving motivations for fitness, shifting from weight loss to a focus on strength and community. The discussion emphasizes the role of unique workout experiences and group classes in fostering a sense of belonging and overall well-being.
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