When we tweeted the news about Tata new missing its sales target by 50%, a lot of us social media users jumped into the conversation. They wanted to share their two cents and let's just say that people were in surprise by the news. Also, they weren't happy with the app at all. "Tata new is the most complicated app to use. It's slow and every transaction. It asks for a login," one Twitter user wrote. Another said it was a very bad implementation of what a super app should be.
Last week, Bloomberg said that Tata Neu — the super app launched by the Tata Group in April of 2022 — will probably miss its sales targets for the year by 50%. So in today’s episode for 17th January 2023, we thought we’d see if the era of super apps in India is over before it even began.
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