How to Get Your Message Out to Your Audience

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The best asset is having a group of people that you present to. You can do the radio ads, et cetera, but they just flat out won't work for inbound marketing. The very best thought regardless of whether it's COVID-19 is around or not is actually the webinar, the online meeting because you can run almost completely free virtually. It's incredibly efficient. I mean, my commute to an online meeting is from my specialist, I'm just going to sit down the hallway to my computer. There's so many boxes that the online meeting ticks, as I said, particularly with CO VID-19.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Tom Poland is a multiple best-selling author who has spent 39 years as a sales and marketing professional. He is a specialist in generating the highest quality, inbound, new client inquiries. He lives in Castaways Beach, Australia and is voluntarily married.

Top 3 Vlaue Bombs:

1. Marketing is where you generate the leads, and selling is where you convert the leads.

2. The biggest obstacle is having an audience that has already experienced the offer you have from someone else - and they had a bad experience.

3. The great thing about marketing is that it puts an offer in front of someone who is already looking for that offer, and selling tries to convince them that the offer is a good proposal.

The Science of being in demand. Learn more by checking out Tom's website! - Leadsology

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