Early Childhood Development Messages With Muppets

The Auckland Simpson Muppets and their human modeled a lot of the things that the trusted messenger had just talked about in a bit more formal language. And so we found that parents absolutely wanted the expert to tell them sort of the science behind why nutrition or gender equality are important for children's healthy development, but that it was the Muppet segment that really hit home for them. The informal language, the modeling of the behaviors, the modeling between adult and child Muppets were a proxy for children in this that really had stickiness for them.