How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Ecommerce Playbook: Numbers, Struggles & Growth
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Creative Production - A1 Considerations
The first product purchased impacts both the likelihood to repeat and when that repeat is likely to happen. If there's a positive correlation between what they purchase and when you can expect them to come back, then that's a A1 consideration. So our second circle,. right, is so we have volume of gross margin, we have 60 ALTV. The third consideration that I would add in too is that we have to actually acknowledge what assets we have available to us, right? Because often for media buyers, and now if you're a creative production team and you can make something and this is a decision about what you're going to produce content around, then, okay, we don't have to
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