Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
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Cybersecurity Marketing Society and RSA Conference Strategies
The chapter delves into the inner workings of the Cybersecurity Marketing Society, focusing on collaboration, co-marketing, mentorship, and networking opportunities for marketers in the cybersecurity industry. It also discusses strategies for engaging with attendees at booths during events, emphasizing the importance of personal interactions. The conversation extends to the benefits of attending the RSA Conference for a company, debating booth presence, networking opportunities, and cost-effective approaches through co-marketing parties.
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