Intelligence Squared: Business cover image

The Future of publishing, with Zillah Byng-Thorne

Intelligence Squared: Business

00:00

The Future of Magazines

I'm a great believer that I actually think the future of magazines may well be in podcasting as well. The magazine remains key, but that's not necessarily the main economic driver. We're about 50-50 at the moment. That's been a strategic push for us. Originally when I joined the business, we were about 70% retail, 30% subscription.

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