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E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More

OPERATORS

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Disruption and Adaptation in the Market

This chapter of the podcast episode explores the concept of disruption in the market and how traditional consumer packaged goods companies are adapting to compete. It discusses examples of successful brands and the challenges of overthrowing established incumbents. The speakers emphasize the long-term process of building a successful brand and highlight the changing dynamics and future challenges in the market.

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