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The Cross Functional Thing Is What Makes It So Unique
There's an interesting dance between, you know, what the source of that idea had envisioned and had in mind and what the team learns by actually doing activity and market validation. And so I think there's an interesting, and this is where people in like more formal leadership roles don't always get out of the way when they see the idea. They hold too fast to the vision in mind rather than letting the creative process and market validation inform what it might be.