Decoder with Nilay Patel cover image

Booking CEO Glenn Fogel wants you to take out your travel frustrations on AI chatbots

Decoder with Nilay Patel

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Navigating the Travel Industry's Evolution

This chapter explores the structure and strategy of a leading travel company, focusing on its history of acquisitions and the importance of brand individuality. It discusses the shift from traditional travel agents to AI-powered virtual agents, emphasizing the value of exceptional service and data-driven customer relationships. The chapter also highlights the company's evolution from solely accommodation offerings to a broader range of travel experiences while managing brand dynamics within a larger corporate framework.

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