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First Party Data
We don't know how much of the of the total programmatic audience will be identifiable to this mechanism. There are various estimates, and who really knows they right? We have our own, our own ideas and our own best guesses about what those reesentags might look like. It's probably unlikely that everyone is going to register for every sight out there,. Their idea is going to be out there, their use efr we go right that we caunt it. I think so, and i'm not willing to bet on that.
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