019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
MAFFEO DRINKS
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Intro
This chapter features a guest expert sharing insights on market intelligence within the beverage alcohol sector. It explores the importance of creating consumer demand prior to sales efforts, addressing challenges faced by salespeople in engaging potential customers with new brands.
Transcript
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