The underlying idea is that chronic pain is often triggered by our realities. Your brain can only handle one reality at a time and in a VR world, there were no familiar triggers for chronic pain because the entire immersive world was foreign. The goal is to start narrowing the customer into distinct segments based on how they interact with the problem.
Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious.
If you're interested in a notion doc that'll help you organize the hour-a-day system, sign up here.