How to Be the Best in the World at a Skill

In his new book, Richard Branson talks about how he built a business that kept going into new industries. He says the key to success is not having a fear of the unknown and the new. The author also argues that you don't need to be the best in the world to make money at something. In fact, being in the top one % of what you're doing isn't as hard as people think; there are 20 chapters on techniques for this.