Zillow's Touring Agreement and Consumer Experience Simping
Industry Relations
00:00
Evolving Real Estate Landscape
The chapter explores Zillow's new touring agreement and its implications for consumers and the real estate market, sparking debates on transparency and consumer experience. It also delves into industry dynamics, critiquing Zillow's approach towards buyer's agency and its historical priorities. The discussion touches on authenticity in company communications and the challenges faced by executives in balancing transparency with business interests.
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