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The core attributes of the innovative mindset

The Committed Innovator

CHAPTER

The Importance of Growth in Times of Economic Downturns

In times of greatest uncertainty and economic downturns, what happens to innovation? For those that it doesn't, we find within five to seven years, you've got a 30% valuation advantage. It is the best time to invest or at least continuing investing in innovation during downturns because you'll benefit from those investments as things turn.

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