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Ben Smith on the End of an Era for Digital Media
Odd Lots
The Importance of Traffic
Gloria Borger: How were people thinking about traffic as a monetizable commodity back then? She says Jonah Peretti, who was then at Huffington Post and Nick Denton at Gawker. They really did think it was a commodity because they could get something like $9 CPM for every individual clicked on their sites; that's a pretty good rate now. "If this is a classic commodity, we're going to make an enormous amount of money," she says.
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