Facebook, TikTok in the moment is very successful so that might just for a lot of reasons. Instagram has tried to mimic it and they're pissing off more of the people who seem to like the old school Instagram. So I think the whole arena of digital distraction is going to have a sort of Cambrian explosion type period. There's no competitive advantage that submits people into position where they can't be competed against when you're purely algorithmic.

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