The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Common Currency - What Is It?

For me, it's always rooted in common currency. How many c h ms is that going to drive for us? What's our common currency? So that we're looking at all opportunities that are on the table and figuring out which of those we really need to place bets on. I've never heard that phrasing. Is that is a thing you made up, or such a thing?" "Common currency" means giving everyone a line on the one key metric that matters the most," says M p l hampster.

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