
RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35
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Aligning Marketing and Finance for Growth
This chapter explores the strategic relationship between marketing and finance leaders during the annual planning process aimed at business growth. It emphasizes the importance of using comprehensive metrics and historical data to make informed investment decisions, rather than relying solely on traditional marketing metrics. The discussion highlights the necessity of collaboration between marketing and finance teams to enhance overall planning, optimize budgets, and achieve alignment with organizational goals.
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