YouTube is changing the way it monetizes short-form videos. There's a pool of views that will be shared 45% with creators. A portion of that goes towards paying for music licensing costs. And so you can see that that's based on kind of a time-based consumption as opposed to a view-based consumption. Do you imagine someone doing a lot of views and shorts will make the same as they were before or less?
The big news last week was that YouTube is finally turning on monetization with YouTube Shorts. Marques sat down with Chief Product Officer Neal Mohan at the YouTuber Creator Summit to discuss all of the details and find out how it works. Then Marques and Andrew break down what it all means before briefly getting into what has been going on at Twitch over the last weeks.
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