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YouTube Goes all in with Shorts!
Waveform: The MKBHD Podcast
Shorts Focus - 45% of the Creator Pool
YouTube is changing the way it monetizes short-form videos. There's a pool of views that will be shared 45% with creators. A portion of that goes towards paying for music licensing costs. And so you can see that that's based on kind of a time-based consumption as opposed to a view-based consumption. Do you imagine someone doing a lot of views and shorts will make the same as they were before or less?
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