How I Built This with Guy Raz cover image

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This with Guy Raz

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Innovative Marketing and Co-Founder Dynamics

This chapter explores the creative marketing strategies used to promote a condiment brand, including a unique french fry museum that generated media buzz. It also delves into the complexities of co-founder relationships, highlighting the tensions that arise as the company grows and navigates leadership challenges. The speaker reflects on personal struggles and pivotal decisions that shape the company’s future direction.

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