Yellowstone: A Movie About Marketing and About Selling a Shoe

This is a really enjoyable movie about marketing and about selling a shoe. And I have been working on my feelings about that for several weeks. So I want to ask as an act of generosity and also just to get through this podcast to table the anxiety and angst that you may have. It's actually a good end cap on the conversation because let's focus on the text first, right? But the text is like, hey, we stole the shoe, you know?"