Ryanair's irreverent marketing strategy

In this airline-deep-dive edition of the Skift Travel Podcast, Head of Research Seth Borko teams up with Airline Editor Gordon Smith to unpack one of the most puzzling trends in global aviation: why ultra-low-cost carriers soar in Europe while their U.S. counterparts continue to stumble.

Drawing on fresh analysis and industry reporting, they break down the cost pressures reshaping the American market, the rise of basic economy among network carriers, and why loyalty programs work so differently across continents.

The conversation ranges from Ryanair’s viral social strategy to Frontier’s push for premium seating, the economics behind airport infrastructure, and the surprising ways geography shapes airline profitability. It’s a fast, highly informed tour through the forces redefining modern air travel.

Presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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