The Suv Signifies My Life Is So Much More Valueful Than Yours

In this episode, Ryan and Todd unpack Jacques Lacan's famous aphorism about the signifier--"the signifier represents the subject to another signifier." This aphorism focuses on the role of the desiring subject in signification and highlights the contrast between meaning and signification. Ryan and Todd contrast this definition of the signifier with the sign and explore what's at stake in this distinction. They wrap up the podcast by interpreting some current cultural signifiers and explain why we need to see them as signifiers.