Exploring Asian Gacha Games Monetization Mechanics and Progression Layers

Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement. The adaptation of the webtoon with 14.3 billion views is playable NOW! Play Solo Leveling: ARISE same as we did!

This is no BS gaming podcast 2.5 gamers session #118. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg

Special guest - Mr. Vicepresident John Wright

Youtube: https://youtu.be/shCIoypUMaY

Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Special Episode

01:07 Introduction to Solo Leveling Arise

07:32 Competition and Cannibalization in the Anime Game Segment

10:25 Mainstream Appeal of Anime Games in the West

13:40 Gameplay Overview of Solo Leveling Arise

28:01 Power Layers and Progression in the Game

34:16 Exploring the Predatory Monetization of Solo Leveling: Arise

35:40 The Extensive Event System and Gacha Mechanics in Solo Leveling: Arise

39:14 Analyzing the User Acquisition Efforts of Solo Leveling: Arise

42:04 High Ratings for Production Value and Gameplay in Solo Leveling: Arise

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Matej Lancaric

User Acquisition & Creatives Consultant

John Wright

Mr. Vicepresident @KwaleeGames

https://www.linkedin.com/in/johnwright1987/

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Anime-style games are becoming more mainstream in the West, and the genre is expected to grow in the future.

Monetization in these games often involves gacha systems, subscriptions, and in-app purchases.

Solo Leveling Arise features depth of content and progression layers, including character leveling, weapon enhancement, and skill upgrades.

The game offers replayability through achievements, missions, and trophy systems.

Aggressive offer notifications and rewarded push notifications to the store are used to encourage in-app purchases. Solo Leveling: Arise employs aggressive monetization strategies, including special summons offers and a slot machine-like mechanic.

The game features an extensive event system, gacha mechanics, and the potential for collaboration events.

We discuss the game's user acquisition efforts, including pre-registration numbers and the network mix of their advertising campaigns.

Solo Leveling: Arise receives high ratings for its production value and gameplay, but there are areas for improvement.

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes