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Navigating the Modern Sales Landscape
This chapter explores the changing dynamics of sales management, particularly for small businesses in the face of increased competition from well-funded firms. It highlights the necessity for sales leaders to adopt strategic roles and implement effective practices to align internal and external customer needs for better growth and profitability. Through illustrative examples and a focus on understanding organizational goals, the chapter emphasizes the importance of a coherent and proactive sales strategy in today's rapidly evolving market.