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The Rise of the Stakeholder Society
In the past two or three years, particularly just before the pandemic, we saw these ideas returning to the world economic forum. And Airbnb was one of the pioneers of this in terms of advocating for these new types of stakeholder interests. But at the end of the day, all of this is just a PR strategy because they always see themselves as the as the leaders of that community and it's always the leaders who should decide on what happens.