When we paint the stakes, what can be won or lost, you up the sense of urgency as it relates to those products. An authentic business transaction says, i have a solution to your problem that costs money. Anything else is an unauthentic relationship in which you're trying to be friends with somebody just to get their money. We want to say, cross the bridge. You should buy this product. That's the kind of boldness that a marketer has to have. Never ever be afraid to be sleezy or sales-y about selling someone something. Just don't do it if it's a rip off. My reputation is worth more than every single time I walk away from
Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.
If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!
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