#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)
Why That Worked – Presented by StoryBrand.ai
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The Negative Steaks
When we paint the stakes, what can be won or lost, you up the sense of urgency as it relates to those products. An authentic business transaction says, i have a solution to your problem that costs money. Anything else is an unauthentic relationship in which you're trying to be friends with somebody just to get their money. We want to say, cross the bridge. You should buy this product. That's the kind of boldness that a marketer has to have. Never ever be afraid to be sleezy or sales-y about selling someone something. Just don't do it if it's a rip off. My reputation is worth more than every single time I walk away from
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