299 - Creating Demand vs. Capturing Demand | Greatest Hits
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Getting Your Marketing Team to Get Exposure to the Customer Indicators
Once you have the metric set up, you can clearly evaluate all your marketing programs as what we call split the funnel. You can take all the different s that you're doing right now and then evaluate them against from lead to win. A lot of the places where we spend the most money create the most leads and drive the least amount of revenue. Geting your getting your marketing team to get exposed to actual omers and making that a priority.
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