Video Creators cover image

The Power of YouTube Shorts: Leveraging the Latest Changes for Massive Growth

Video Creators

00:00

Unlocking the Potential of YouTube Shorts

Exploring the monetization, discoverability, and content strategy of YouTube Shorts, highlighting the differences in revenue sharing compared to traditional videos. Discussing the alignment between viewers, creators, and advertisers for driving growth and the evolving landscape of shorts content on YouTube. Emphasizing the importance of analytics, discoverability, and audience retention when transitioning from siloed short-form to a combination of short and long-form content.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app