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16min chapter
The Power of YouTube Shorts: Leveraging the Latest Changes for Massive Growth
Video Creators
Unlocking the Potential of YouTube Shorts
Exploring the monetization, discoverability, and content strategy of YouTube Shorts, highlighting the differences in revenue sharing compared to traditional videos. Discussing the alignment between viewers, creators, and advertisers for driving growth and the evolving landscape of shorts content on YouTube. Emphasizing the importance of analytics, discoverability, and audience retention when transitioning from siloed short-form to a combination of short and long-form content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode