I think what's going to unlock this next level, just me talking out of my ass is content capture for these devices. And that was to me, maybe the coolest bit and also potentially the most strange. I don't know how applicable it's going to be because you're going to have to wear the device. But watching the demo on TV versus being there in the headset is a totally different experience. It has the most sci-fi element to me about nostalgia and memories.