Introduction

How do you acquire your very first players without a marketing budget? What guerrilla marketing tactics work for games, and how can you execute them creatively?

Host, Jen Donahoe asks Julie Bonnecarrère and Pavel Afanasiev, co-founders of Northern Lights Entertainment (NLE), about their journey to soft launching on mobile under extreme budget constraints.

NLE is developing Nebulae (https://nebulae.world/) - a 4x strategy MMO for mobile & PC, where politics is a core gameplay component, and where players collectively control numerous political regimes - in space!