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The Importance of Focus Areas in KPIs
There's so much that goes into traffic to trial and website experience is actually quite robust. And each of those focus areas you could spend honestly years on if you wanted all in the pursuit of that North Shore KPI, but this is also where I would say your mileage may vary. There are some very regimented thinkers, though, they're like, nope, it's the North Shore K PI forever,. For smaller teams that are earlier, it's probably going to shift.