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Causal inference when you can't experiment: difference-in-differences and synthetic controls

Linear Digressions

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Why Isn't Eba the First Organic Results?

If you see an ad for e b, but then the first result is for e be, would they still click on ebe? And so that's what you're tlking aboutabout causal inferences. You have me to y want to like, you know, cost them, cost i a nickle, whatever yr c pc is. But if you're the company on the other side, you're like, i just aid for a conversion that maybe i could have gotten for free. Oh, interest. That's superannoying.

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